Top 5 Communication Apps Performance in Madagascar Q2 2022

In the second quarter of 2022, the top 5 communication apps in Madagascar showcased varied performance metrics in terms of downloads, revenue, and active users. Here is an overview based on Sensor Tower data.

Discord - Talk, Play, Hang Out from Discord Inc. experienced fluctuations in its weekly downloads, peaking at 304 in the week of April 25 and hitting a low of 217 in the week of May 30. The app's weekly revenue saw a high of approximately $108 in mid-April, with a more modest performance towards the end of the quarter, settling around $71. Weekly active users remained relatively stable, averaging around 3.6K throughout the quarter.

imo-International Calls & Chat by imo.im demonstrated a consistent download rate, with a notable peak of 700 in the week of May 9. Revenue for the app remained stable, averaging about $25 weekly. Active users hovered around 10.5K, showing slight fluctuations but no significant drops.

Kik — Messaging & Chat App from MediaLab AI - Kik had minimal download activity, with sporadic peaks such as 13 downloads in early May. Revenue was fairly consistent, averaging around $18 per week. Active user data was only available for early May, showing a modest 28 users.

Truecaller: AI Call Blocker by Truecaller saw a steady download trend, peaking at 131 in early May, before gradually declining to 95 by the quarter's end. Weekly revenue remained consistent, averaging around $15. Active users showed a slight decline from 8.8K in late March to approximately 8.4K by the end of June.

Skype maintained a strong download performance, with a high of 899 in early May and a low of 515 in late June. Revenue for Skype was variable, peaking at $49 in late April and averaging around $20 for most of the quarter. Active users remained stable, averaging around 5.2K with slight fluctuations throughout the quarter.

For more detailed insights and data, visit Sensor Tower.